Ever since Wrigley Field opened in 1914 folks have tried to get a peek inside the ivy-covered walls for free. The owners of rooftops behind the stadium’s outfield capitalized on that, selling tickets to rooftop stadium boxes with the enticement of unobstructed views into the Friendly Confines during Chicago Cubs’ home games. In 2002, that all changed. “The free ride is over,” said Andy MacPhail, the Cubs former president and CEO. “The rooftop owners take in as much as $10 million a year by selling seats to view our games. We do not believe the rooftop operators are entitled to profit from our names, our players, trademarks, copyrighted telecasts and images without our consent.”
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